Average market value
$297 From the April 24, 2026 Benchmark snapshot.Whiskey Value Tracker
Jack Daniel's 12 Year price, MSRP, and market value.
Track Jack Daniel's 12 Year with Benchmark market value, observed range, collection popularity, and alerts connected in one collector workflow.
Benchmark data below is a snapshot from April 24, 2026. Use BRBNFNDR for live availability, target-price watchlists, and alerts when the bottle hits the price you actually want to pay.
- Average market value $297
- MSRP $80
- Observed range $252 - $341
- Market signal Watch closely
- Collection rank #28
Benchmark Snapshot
The numbers to check before the listing disappears.
Observed range
$252 - $341 Low and high market values in this snapshot.MSRP
$80 $217 above MSRP (3.7x)Scarcity
Epic Watch closelyCollection popularity
2,700 #28 in the Top 50 collection snapshot.Market Context
MSRP is the reference point. Availability is the game.
Jack Daniel's 12 Year ranks #28 in the BRBNFNDR Top 50 collection snapshot with 2,700 collection adds.
Benchmark lists Jack Daniel's 12 Year at a $297 average market value, with an observed range of $252 - $341.
Compare live retailer listings against the $80 MSRP and Benchmark average before deciding whether to buy.
From Search To Action
Turn this price check into a bottle watched at your number.
Set the price you would actually pay, then let BRBNFNDR monitor vetted retailers and alert you when the bottle shows up in range.
01
Check the value
Use Benchmark to compare Jack Daniel's 12 Year against current market value before you move on a listing.
02
Set an alert
Add the bottle to a BRBNFNDR watchlist and get notified when vetted retailers show availability.
03
Track ownership
Add owned bottles to your collection and follow value, location, notes, and AI search in one workflow.
Bottle Details
The quick collector profile.
This page is market context, not an offer to sell or financial advice. For live retailer availability, open BRBNFNDR and add Jack Daniel's 12 Year to your watchlist.
- Bottle
- Jack Daniel's 12 Year
- Brand
- Jack Daniel Distillery
- Category
- Whiskey
- Age statement
- 12 Year
- ABV
- 54% ABV
- Proof
- 108 proof
- Collections
- #28 with 2,700 adds
- Benchmark row
- #896
- Data snapshot
- April 24, 2026
Questions
Short answers before you chase the bottle.
01
What is Jack Daniel's 12 Year worth?
BRBNFNDR Benchmark lists Jack Daniel's 12 Year at a $297 average market value in the April 24, 2026 snapshot, with observed prices from $252 to $341.
02
What is the MSRP for Jack Daniel's 12 Year?
The Benchmark snapshot lists Jack Daniel's 12 Year MSRP at $80. Retailer availability and final prices can vary by store and state.
03
Can BRBNFNDR alert me when Jack Daniel's 12 Year is available?
Yes. Add the bottle to a BRBNFNDR watchlist to monitor vetted retailers and get alerted when it appears.
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Top 50 Bottle Values
Browse the bottles most represented in BRBNFNDR collections, with Benchmark price context.